SIZE AND WEIGHT

 
Towels are measured in units known as GSM (grams per square meter). This is the towel’s density of fabric. Towels lower in GSM are lighter, thinner and usually less expensive because they tend to wear down more quickly.  These towels are good for gym bags or travel. Towels higher in GSM are of superior quality; the kind you find in world-class hotels and spas. These are much more expensive, but often worth the price because they will last many, many years. Keep in mind that the quality of your towels is important because you will use them every single day and you may use the same one for years.  This is why a good quality towel is a must. Why not make your shower ritual more satisfying?

Long Staple Cottons 

Turkish cotton is long staple–also known as long fiber–cotton. Long staple fiber is narrower in diameter, which means more threads can fit into the cloth per square inch.

Softness and Sheen 

Turkish cotton is extremely soft, making it a favorite in the textile industry when softness is needed, such as for bathrobes, and it possesses a natural sheen that cannot be matched by other cottons without a lot of processing.

Uses

Turkish cotton is well-suited for shirting and sheets because of its super absorbency, and it is better for towels because too much absorbency means that a towel takes a long time to dry and towels that are too absorbent can become wet in humid climates by themselves.

Care Suggestions 

Turkish cotton is best washed in warm water using half the amount of a gentle detergent recommended. Fabric softener will actually decrease the absorbency of the towel, so avoid using fabric softener.

Absorbency

Absorbency of the towel is one of the most important factors when selecting a towel. A good bath towel is one that is very thick, soft and absorbent–one that dries you completely when you step out of the bathtub or shower.

 
What affects absorbency?

Each cotton towel is composed of loops within the weave. These loops in the fabric allow the towel to absorb water. The number of loops determines the drying ability. So, more loops mean higher absorbency. And towels made with loops of thick yarns are more absorbent. How the loop is twisted also affects absorbency. “Zero twist” towels are very soft to the touch. “Soft twist” towels are more durable than “zero twist” towels.